by Jennie S. Bev
In the eyes of international audiences, Indonesia's image is less than a rosy. Due to lack of good publicity, this beautiful archipelago's name connotes corruption, avian flu, terrorism, discrimination, copyright infringement, poor banking systems, and, above all, human rights abuses. While it is true bad news travels fast, and good news needs a push, running Indonesia as a "business" might be the answer. Although the country does not need to run its business with capitalistic-only mind, but with a focus on image and brand.
Both business and political experts agree image has the so-called "pull power," which translates to the ability to attract or influence positive attentions that are likely to result positively in the long run.
